Cooperation
Cooperation: what a partnership changes, and what it never changes
A partner deal gives a casino a tracked link and a promo code on its pages. The score, the countries it turns away and the wagering figures stay exactly what the register and the terms say.
Casinosss earns from partner links, and that is the only commercial arrangement we enter. This page is written for affiliate managers and casino marketing teams, and it is the same page a reader sees, because the reader should know the terms as well as the partner does.
Two things
What a partnership changes on the brand pages
| The button | Opens the casino through a tracked partner link instead of the plain home page, on the review, the bonus page and the cards that list the brand. |
|---|---|
| The code | The partner code we were given is typed into the registration form, screenshotted with the date and printed on the bonus card with the wagering, the eligible slot and the cashout cap read from the terms. |
| The recheck | A brand with a live deal is retyped and reread on the same schedule as every other brand. A deal does not buy a faster recheck or a slower one. |
That is the full list. A partner link makes the button trackable; a partner code gives readers an offer that is ours to vouch for, because we entered it ourselves. The guide on how we verify codes shows the forms and the screenshots for every code on the site.
The fixed part
What a partnership never changes
- The score. Four marks, trust, games, bonus terms and support, averaged without weighting. Trust is capped when the licence number does not resolve on the regulator register, and no commission lifts the cap. The about page describes each mark.
- The restricted-country line. It comes from the casino's own terms. If the terms list Poland, the card says the brand turns Polish players away, whatever the affiliate programme says about accepted traffic.
- The wagering figures. Multiplier, max bet, eligible games and cashout cap are read from the bonus terms as published. A partner who wants a lower figure on the card changes the terms, and the card follows on the next recheck.
- The cons. Every recommendation on the site names a weakness. A deal does not remove it, and a brand that asks us to remove it has misread this page.
- The ranking position. The top 10 and every list on the site sort by the score and the axis of the list, never by commission.
Two standing decisions
The Royal Partners family stays out of the rankings by an editorial decision that predates any deal, and the brands without a partner deal send readers to Vavada. Neither position is for sale in either direction.
Contact
How to send a request
Write to smartseokings@gmail.com with the brand name, the licence number as printed in the footer, the markets you want traffic from, a partner code if one exists, and the name of the affiliate contact. A link to the current bonus terms saves a round trip.
Before the button changes, we do what we do for every brand: open an account, find the licence on the register, read the cashier from inside, type the code into the form. If the licence cannot be found, the review says so, and the deal does not change that sentence. If the code fails on the form, the card does not carry it until it works.
We do not sell placements, sponsored articles, banner space or edits to existing text. A request for any of those receives a short reply pointing here. Everything else about the mailbox, and what we cannot do for players, is on the contact page.
Quick answers
Can a casino buy a place in the top 10
No. The top 10 is sorted by the score, and the score is the plain average of four marks read from the register, the lobby, the bonus terms and the support chat. There is no field for a partner to fill in and no weighting to negotiate. A brand that wants a higher trust mark gets it by having a licence number that resolves on the regulator register.
What does a partner deal actually add to a brand page
Two things. The button on the review and the bonus page opens a tracked partner link instead of the casino home page, and the promo code we typed into the registration form becomes the code on the card. Everything else on the page, including the cons and the restricted-country line, is written the same way as for a brand with no deal.
What happens to a brand with no deal
It is reviewed with the same four marks. Because we hold no link we can track or vouch for, the button on those pages opens Vavada, the casino we rate highest for the same markets, and the page says so in one plain sentence. Signing a deal replaces that button with the brand own tracked link; it does not change a word of the review.
Do you accept paid articles or sponsored reviews
No. Every page on the site is written by the same author and checked by the same editor, and none of them is paid for by its subject. A brand can ask for a review; whether it gets one depends on whether we can open an account, read the cashier and find the licence, not on a fee.